Chants ooze fan DNA

Andrew McDonald

5/30/20231 min read

Chants are an overlooked source of great marketing info. From them you can learn and understand fans' deepest emotions.

The Green Flag sung by Shamrock Rovers fans contains the line "though our Milltown home is gone". That's marketing gold right there. The attachment Rovers fans feel to their former ground lives on in their green and white blood.