Getting your voice heard without paying for the privilege
In a moment I'll reveal how you can get publicity for your business on broadcast media.
Without paying a king's ransom.
In fact, for free.
But first some of the advantages.
Obviously the price is of huge benefit. There aren't many places you can advertise for zero moolah.
Yes, there are some setup costs. But these can be conservative and once you've got the necessary equipment you're sound.
This type of publicity is very often evergreen. Meaning your audience will be exposed to it for a long time to come.
It does require grunt work. But once you set yourself up, it can, to an extent, be a case of rinse and repeat.
Not only is it free but, in some cases, this form of media literally craves your input.
No, you're not going to get onto the biggest versions of it immediately.
But there's no reason you can't work yourself there.
The actual work you have to put in is minimal.
It's content you can repurpose in multiple different ways.
And you can do everything from the comfort of your own home or office.
Want to know what I'm talking about?
I can hear you shouting "Andrew, for fucks sake, tell me what it is..." through gritted teeth.
Drum roll please.
Genuinely, how long can I keep this going before you start sending me hate mail? Mwuhahaha!!!
Guesting on podcasts.
"Huh, Andrew, is that it? Is that the best you can do?"
I can read your mind!
Consider this before you write me off.
Forbes is raving about podcast guesting in 2023.
They've called it "a killer marketing strategy".
Said "podcast guesting can have huge ROI".
And published guides like "how to blow up your personal brand as a podcast guest".
Don't believe me? Google "Forbes podcast guesting".
The authority podcast guesting can give you, your business, and your brand is insane.
And next week we'll explore why and, more importantly, how.