Three Ways To Get Content

You've decided you need content for your business. The problem is how do you get it, and where from? Explore three methods for creating written material here.

Andrew McDonald

4/29/20222 min read

Right, now we’ve established how important written content is to your business, how do you go about creating it?

1. Write your own.

Maybe you have a flair for writing, an eye for accuracy, and a solid understanding of spelling and grammar. If so, why not write your own? Doing so can be fun! Who knows, you might even find you have a new hobby? Lots of people are put off by writing, but once they start, find they love it.

One reason you may not want to is the time it takes. Even if you have the skills of Shakespeare, Dickens and Austen combined, you are still going to need space in your day to craft your own copy. You’re writing to impress! That means you need to draft your work, revisit it to see how you can make improvements and proofread before it goes for publication. If you’re on a tight budget, or you simply don’t have spare money, this can be a great solution, but once your business grows, and your free time shrinks, hopefully with the increased profits your hard work deserves, you may need to look at other options.

2. Use a content mill.

This is an option for businesses with minimal budgets. A content mill is a website that attracts writers from around the world. They pay exceptionally low rates to those scribes who churn out copy at speed to try to make their activity profitable. Even the best content mills only pay a rough average of 4.5 US cents per word to their writers. That means, to make writing for them worth it, many people try to write at least 500, often 1000 or more, words per hour. Sure, you’ll get content, but the material you receive will have had minimal thinking behind it and been written quickly. Very often there won’t have been time for proper proofreading. It almost certainly won’t have gone through drafting. It’s an option. What you’ll get will likely be serviceable, just about, but if you’re looking for best ribeye steak, you’re not going to find it in a cheap diner.

3. Get a copywriter to craft it.

Let’s call a spade a spade, this is the most expensive way of doing things. However, it is probably far more affordable than you think, and it will pay for itself by giving your business the best possible image, and significantly raise your bottom-line profits. What’s more, high quality content is frequently evergreen, meaning it will impress clients in ten years in exactly the same way it captivates whoever reads it on the day of publication.

Continuing that steak analogy for a moment, you get what you pay for in life. If you head out to a backstreet food vendor, what you get may well be tasty, it will almost certainly be cheap, but it will be nothing in comparison to what you would eat in a Michelin Star restaurant. If you wanted to make a good impression on somebody, for example taking an important client to lunch, you wouldn’t look to cut costs and risk losing that key customer. You would want assurance that they would think highly of you because the restaurant you chose had great service and even better food, cooked by an expert chef. Your written content is creating exactly the same impression. You want somebody who has spent time honing their craft and who you can trust to deliver. For that, you need a copywriter.