What if I told you broadcast media publicity could be free?

We all know the biggest brands use TV and radio advertising.

And pay handsomely for the privilege.

There must be a reason, right?

Broadcast media is powerful. It has a reach other channels don't. And it resonates with audiences.

But it's also generic. To an extent.

Sure, if your business sells sports products, advertising during live games makes sense.

Both on TV and on radio.

But, even then, a lot of the audience will have no interest in what you offer.

Take the FA Cup Final on Saturday. Millions in the UK will tune in. About half a billion worldwide.

But the sheer volume means all demographics will be included in that audience.

Yes, your target people, the wheat if you like, will be among them. But there will also be a lot of chaff.

Young, old, male, female, athletic, downright lazy.

You can't appeal to all of them.

You would be silly to even try. Try to please everybody and you end up pleasing nobody.

But there is a broadcast avenue where you can zone in more acutely on your sports e-commerce targets.

Better still, it's very often free.

Unless you're already a big player, you'll have to start off small.

But the sky's the limit.

It can open up lots of other publicity opportunities, too.

And it's underused. At least by businesses.

I'll reveal the details tomorrow.